It’s Mo-g…..Not Mooooo-g!

Moogfest announcement

There is plenty to be excited about with the big announcement this week…Moogfest is coming to Durham in 2016. This three day music, technology, and art festival is the perfect addition to Durham. It is a festival that is borne out of the innovative collision of music and technology and it is coming to a community that innovates and collides on a regular basis.

It has taken a village to get it to Durham. Lots of people…people you wouldn’t expect to really “get it” or understand this kind of event and its potential impact for Durham and the Triangle. But surprisingly they did…and surprisingly they found their way to Moog through unique and different paths…

Did you know that Jim Goodmon, CEO of Capitol Broadcasting (Durham Bulls, American Tobacco Campus, WRAL, etc)  built a Theremin for a science competition as a youngster (and yes, that was a long time ago) and was excited to find that Moog Music still built them? Did you know that Bill Brian, Chairman of the Board of Directors of the Chamber and partner in Morningstar Law Group found out about Moogfest while cruising Keith Emerson’s (Emerson, Lake and Palmer) Facebook page?…yes Keith Emerson has a Facebook page…Did  you know that Taylor Mingos, co-founder of Durham based start-up Shoeboxed discovered Moogfest while living in Berlin right out of college?  Berlin explains a lot, doesn’t it?

Our Mayor, Bill Bell, tries out Conductar, an immersive augmented-reality experience, which utilizes a user’s movement and neurological response to the environment to create new electronic music. Created exclusive for Moogfest, Conductar runs on a mobile app connected to a brainwave sensor.

Our Mayor, Bill Bell, tries out Conductar, an immersive augmented-reality experience, which utilizes a user’s movement and neurological response to the environment to create new electronic music. Created exclusive for Moogfest, Conductar runs on a mobile app connected to a brainwave sensor.

And while we all might have gotten to Moogfest from a different direction…we all had one thing in common when we first arrived….we just couldn’t pronounce it correctly!

I readily admit your natural inclination is to go with the spelling…Mooo…as in the cow….I will also readily admit I fell into that category. Apparently so did most of the media, news anchors, public officials, and community leaders that heard about Moogfest for the first time this week.

So here’s the trick I tried to teach Jim Goodmon, who just couldn’t get it right. Take a second before you pronounce it…and say to yourself in your head….Curly, Larry, Mo—MOogfest. Now the important part here is IN YOUR HEAD….something I have to keep reminding Jim about…but over time it works…it did for me. Then you can start making fun of all those OTHER people who say it wrong.

INSIDE SCOOP ABOUT MOOGFEST…the block of $99 tickets they ran as a special when they announced sold out in 6 minutes….they are working on a series of monthly events to keep the excitement going probably to start in August….the lineup announcement will probably happen around November 1st…they will activate dozens of venues in and around Durham…some never before used ….there will be hotel discounts if booked through Moogfest in participating hotels…the under/over on credentialed press in Durham that week is 250!….when Moog Music founder Bob Moog recruited current CEO and owner Mike Adams to Moog, he gave him Stevie Wonder as a reference….when I asked him if he actually called him, he said…”Hell yeah!”    Here’s to “Hell Yeah” to MO-ogfest!

The new Durham Hotel's lobby

The new Durham Hotel’s lobby

Casey Steinbacher is the President and CEO of the Greater Durham Chamber of Commerce...The Greater Durham Chamber of Commerce is a non-profit business membership organization. The Chamber works with prospects interested in locating in Durham, existing companies looking to expand in Durham, and entrepreneurs starting up in Durham. The Durham Chamber works closely at the research institutions that drive the regional innovation and talent efforts of the Triangle. As President of the Durham Chamber, Casey is responsible for sifting through the millions of crazy, creative ideas the staff of the chamber routinely throw at her to determine which ones pass the ...”that’s so Durham” test.....and get put into practice to ensure a vibrant Durham business community. This requires her to go to a LOT of meetings and eat a LOT of chicken. Casey is a 1978 graduate of Penn State University with a degree in Urban Planning, she arrived in Durham in 2007; a place she is now happy and proud to call home. She is the mother of three daughters and 5 grandchildren...all of which live too far away.

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